Dove ‘Beauty Sketches’ Viral Ad, Indonesian Netizen Reactions

Dove Beauty Campaign

Dove’s “Beauty Sketches” advertisement went viral awhile back, and made its way to Indonesia as well. This copy with Indonesian subtitles accumulated over 4.7 millions views, making it as the most watched YouTube video in Indonesia so far in 2013.

From YouTube:

Dove Real Beauty Sketches

Let’s join the discussion with #WeAreBeautiful

And don’t forget: YOU are more beautiful than you think!

Women can be very critical when they are asked to rate their own beauty. In fact, there are only 4% of women in the world who consider themselves beautiful. Dove is committed to creating a world where beauty is the source of self-confidence. Therefore, we [Dove] decided to make an experiment to find out what women think about their own beauty and compare it with other people’s perspectives.

Comments from YouTube:

Firman Hidayat:

I usually just skip all ads but this time I watched it and I think it is even more interesting than the original video I wanted to watch =)

Nur Rahmainiwati:

This is the ad that moves women all around the world. We know now that beauty doesn’t come only from looks but also from personality and attitude. :)

Cut Regia:

I’m so touched… :’)


Wow amazing!! I feel so grateful now for everything God has given me … Nice :’)


I swear, this is the coolest ad that also has good moral value :’)

Dove Real Beauty Sketches

Nabila Bachtiar:

“The only ones who can perceive us are other people!”

Marzuki Ahmad:

This is the first time I have ever not ignored an ad on YouTube… so cool and… meaningful!

Al Kautsarah:

This is the first time I’ve watched a YouTube ad to the end!

Amalia Rahman:

It’s very inspiring! I usually get so annoyed when I go to YouTube and then an ad appears on its own =)


Huaaaa… I cried watching this ad, so profound!

Dove Real Beauty Sketches

Bahrul Ulum:

When I see other ads, I usually just skip them. This time, I watched it several times more :)

Harvey Sugeng:

I like the ad but not the product!

Benjamin Ardy:

go and search : Dove Real Beauty Sketches – Men
So funny! X))

Uli Artha Siagian:

It’s so true. If we don’t appreciate ourselves then who else will?


Who else have waited for this ad to show up on TV in Indonesia? Well, I did and this is the first time I’ve waited for an ad to show.

What do you think?

Dove Real Beauty Sketches

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